Our Services

With the industry moving towards more personalized medicine and rising drug costs, pharma companies are facing a lot of pressure to provide increased value to all stakeholders (providers, payers, patients). It is critical for pharma companies to take a data-driven approach by identifying the right data assets needed and maximizing insights by combining all the data to develop a well informed strategy

CLINICAL TRIALS

  • Trial design

  • Patient centric site selection

  • Optimized inclusion and exclusion criteria

SALES ANALYTICS

  • SF size and structure

  • SF effectiveness

  • Promotion Response

  • Sub-national analytics

  • Incentive Compensation

  • Targeting

  • Dashboards

MARKETING ANALYTICS

  • Segmentation

  • Tactic selection and optimization

  • KPIs and promotional effectiveness

  • Forecasting

  • Resource Optimization

  • Influencer Mapping

PAYER ANALYTICS

  • Co-Pay analysis

  • Payer segmentation

  • Coverage and pull through analysis

  • Payer vs. Provider Dynamics

  • Spillover Analysis

CASE STUDIES

Segmentation

The client wanted a physician segmentation to identify key opportunity areas for their launch drug


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Incentive Compensation Design

The client wanted to evaluate if their current Incentive Compensation plans are meeting the desired objectives and driving the desired sales force behavior

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Payer and Provider Dynamics

The client wanted to understand the payer and provider dynamics at the local geography levels for their buy-and-bill products to identify areas of risk and opportunity

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Visualization

The client wanted to develop an easy-to-consume dashboard for the sales force to highlight their performance and provide an auto-generated summary of their performance and areas to focus on

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